Privacy Policy

Last updated: October 13, 2026

Who we are

The Propel System, a d/b/a of Lisa Alford, LLC (“Propel,” “we,” “us”) provides a CRM and referral marketing platform for real estate professionals. This policy explains what information we collect on our websites and landing pages, how we use it, and your choices.

Information we collect

We collect what you give us when you fill out a form, request a guide, sign in at an open house, book an appointment, or contact us. This can include your name, email address, mobile phone number, and answers to form questions. We also collect basic technical information such as your browser type and the pages you visit.

How we use it

We use your information to deliver what you asked for, such as a guide or a reply to your question, to follow up about your request, to schedule appointments, to send emails and text messages you agreed to receive, to run and improve our services, and to meet legal requirements.

Text messaging (SMS)

If you give us your mobile number and agree to receive texts, we collect your number and a record of your consent, including the date and the page where you opted in. We use it only to send the messages you asked for. We do not sell, rent, or share your mobile phone number or text messaging opt-in data with third parties or affiliates for their marketing or promotional purposes. We share your number only with the service providers that help us send and manage messages, who may use it only to provide those services to us. You can opt out at any time by replying STOP to any message. Reply HELP for help.

Sharing

We do not sell your personal information. We share it only with service providers that help us operate, such as email, messaging, hosting, and payment providers, and when the law requires it. When you submit a form to a real estate agent using our platform, that agent receives your information and is responsible for how they use it.

Cookies and tracking

We use cookies and similar tools to make our sites work and to understand how they are used. You can control cookies in your browser settings.

Your choices

You can unsubscribe from emails with the link in any email, opt out of texts by replying STOP, and ask us to access or delete your information by contacting us below.

Security and retention

We use reasonable measures to protect your information and keep it only as long as we need it for the purposes above or as the law requires.

Children

Our services are not directed to children under 13, and we do not knowingly collect their information.

Changes

We may update this policy. The date at the top shows the latest version.

Contact us

The Propel System, a d/b/a of Lisa Alford, LLC. Email: lisa@lisaalford.com.